Property CGI
Property CGI for developers & estate agents
Photoreal computer-generated imagery that markets new-build and off-plan property before it is built — interior and exterior renders, street scenes and CGI animation from your drawings.
Estate agents book through the app · One-off customers order in the shop · or contact us
Why developers & agents choose Photoplan
22+ years marketing property — built or not
Established in 2004, Photoplan produces photoreal property CGI from your architectural drawings. Interior and exterior renders, street scenes and CGI animation that let you market and pre-sell homes, apartments and commercial schemes long before completion.
- 2004
- Established
- 22+ yrs
- Property marketing
- From plans
- No site visit needed
- UK-wide
- Remote CGI delivery
- Photoreal
- Interior & exterior
- Animation
- Flythroughs & tours
- Day & dusk
- Multiple lighting options
Exterior CGI
Property CGI lets developers and estate agents market homes, apartments and commercial units long before completion. Our photoreal interior and exterior renders, street scenes and CGI tours give buyers the confidence to reserve off-plan — on portals, in marketing suites, on hoardings and across every sales channel.
- 2004
- Established
- Photoreal
- Interior & exterior
- UK-wide
- Remote delivery
What you get
Everything done properly
Professional capture, expert finishing and reliable delivery — every time.
Interior & exterior CGI
Photoreal renders of finished homes, apartments and street scenes.
Sell off-plan
Market and pre-sell units before a single brick is laid.
From your drawings
We work remotely from architectural plans, materials and specifications.
CGI animation
Flythroughs and animations for marketing suites, websites and social.
How it works
From booking to delivery
- 1
Brief & drawings
Share architectural drawings, materials, finishes and your marketing requirements.
- 2
3D modelling
We build an accurate 3D model of the property from your plans and specifications.
- 3
Materials & lighting
Textures, landscaping and lighting are applied for photoreal results.
- 4
Draft & feedback
Review draft renders and refine views until every detail matches your vision.
- 5
Final delivery
High-resolution stills and animations delivered ready for portals, print and marketing suites.
The fundamentals
Why does property CGI matter?
Property CGI matters because most buyers decide online before they ever visit a site office or show home. Photoreal computer-generated imagery lets developers and estate agents market new-build and off-plan property with the same impact as photography — years before the keys are handed over.
Market before it exists
CGI lets you list, advertise and sell property that is still on the drawing board — bringing revenue forward on off-plan schemes.
Stand out on portals
Photoreal hero images on Rightmove, Zoopla and OnTheMarket stop buyers scrolling and drive more enquiries.
Buyers see the finished home
Interior CGI shows furnished, styled rooms so buyers picture themselves living there — not staring at bare plasterboard.
Pre-sell with confidence
Accurate visuals give buyers certainty about what they are reserving, reducing fall-throughs and disputes.
Show every unit type
Visualise different layouts, finishes and specification options without building multiple show homes.
Premium brand positioning
High-end CGI sets the tone for a development — on hoardings, brochures, marketing suites and social media.
Where it is used
Property CGI across every marketing channel
From portal listings to site hoardings, property CGI works wherever you need to show a home that does not exist yet.
Property portals
Hero exterior and interior CGI for Rightmove, Zoopla, OnTheMarket and developer websites.
Marketing suites
Large-format prints, touchscreen content and sales-gallery visuals for on-site marketing.
Site hoardings
Eye-catching exterior renders on development hoardings to build awareness and drive reservations.
Brochures & leaflets
Print-ready stills for sales brochures, fact sheets and direct-mail campaigns.
Social & video
CGI animations and flythroughs for Instagram, YouTube and marketing-suite screens.
CGI virtual tours
Immersive CGI tours that let buyers walk through off-plan homes room by room.
Case study
Essex developer pre-sells units off-plan with property CGI
Photoreal exterior and interior CGI, plus a marketing-suite animation, helped a residential developer market a new Essex scheme and secure off-plan reservations before construction completed.
- Units reserved before the marketing suite opened
- Hero CGI on Rightmove, Zoopla and the developer website
- Marketing-suite animation for on-site sales
- Exterior hoarding visuals for site branding
Portfolio
Recent property CGI projects
A selection of real Photoplan CGI across residential developments, apartments and commercial schemes.
Hero exterior renders for portal listings and development marketing.
Furnished living spaces that help buyers picture the finished home.
Contextual street-level views showing how a scheme sits in its neighbourhood.
Styled kitchen and living CGI with natural light and realistic detail.
Aerial and wide-angle CGI for marketing suites and sales brochures.
Close-up interior CGI showing materials, finishes and specification.
What we produce
Property CGI outputs
From a single hero render to a full marketing suite — we produce exactly what your scheme needs to sell.
Exterior property CGI
Photoreal renders of the building, facade and landscaping in context.
Interior property CGI
Furnished, styled room visuals that sell the lifestyle of each home.
Street scenes
Ground-level views showing the scheme in its street and neighbourhood setting.
CGI animation
Flythroughs and walkthrough animations for marketing suites and websites.
Day & dusk views
The same property rendered in daytime or dusk lighting for different uses.
Specification options
Alternative finishes, layouts and unit types from a single 3D model.
Google reviews
Rated excellent by our clients
Estate agents, developers and homeowners have trusted Photoplan for over 22 years. Here is what some of them say on Google.
Excellent rating on Google Reviews
Read all reviews on Google“I have been dealing with Photoplan for 20+ years. They always provide a speedy and efficient service, with photos and floor plans that do real justice to the property we are marketing.”
“Ben took photos and a video of our penthouse and did an extremely good job. His photos are taken with great artistic skill and give an excellent impression of the space. By far the best property photographer we have come across — highly recommended.”
“Photoplan offer an amazing service that far exceeds traditional property photography. Highly recommended!”
“Absolutely brilliant service and beautiful professional pictures. Very professional and quick. I would recommend them to family and friends.”
“Ben is very experienced, diligent and knows what he is doing. I would highly recommend his services.”
“Prompt replies to enquiries, and the photos turned out really nice. Would definitely use again.”
A connected workflow
CGI today, photography tomorrow
Property CGI markets a scheme before completion — then photography, video and tours take over once homes are built. One supplier across the whole development lifecycle.
Property CGI
Photoreal renders from your drawings.
3D Visualisation
Architectural visualisation for schemes.
Photography
Capture completed homes on-site.
Floor Plans
Measured 2D and 3D plans.
Property Video
Films for completed schemes.
360 Tours
Immersive tours of show homes.
Virtual Staging
Digitally furnish completed units.
ImageMotion
Turn renders into motion.
A connected workflow
Part of the ReHub platform
Photoplan media plugs straight into ReHub — a connected suite of AI apps for HDR, editing, decluttering, staging and motion. One workflow, from capture to publish.
Who we work with
Property CGI for developers, agents & housebuilders
Property Developers
Pre-sell units off-plan with photoreal marketing CGI.
Estate Agents
Market new-build and off-plan listings with confidence.
Housebuilders
Visualise plot types, show homes and entire phases before build.
Build-to-Rent
Present amenities and apartments before completion.
Commercial Developers
Visualise office, retail and mixed-use schemes.
Marketing Teams
Brochures, hoardings, portals and sales-gallery assets from one brief.
Nationwide
Property CGI across the UK
We produce CGI remotely from your drawings, so we work with developers and estate agents across the whole of the UK and beyond.
Explore more
Related services
Frequently asked questions
Ready to market your next property?
Book a Photoplan specialist online in minutes, or get in touch to discuss account pricing for your agency.
Estate agents book through the app · One-off customers order in the shop · or contact us