CGI 360 Tours
CGI 360 tours for off-plan property
Immersive computer-generated 360° virtual tours that let buyers walk through a home before it is built — photoreal interiors rendered from your drawings, hosted and fully branded.
Estate agents book through the app · One-off customers order in the shop · or contact us
“I have been dealing with Photoplan for 20+ years. They always provide a speedy and efficient service, with photos and floor plans that do real justice to the property we are marketing.”
Step inside a fully computer-generated home and explore it exactly as a buyer would — moving room to room, taking in the light, the layout and the finish. Every panorama here is CGI, rendered from architectural drawings before the property was ever built.
Why developers & agents choose Photoplan
Immersive tours of homes that aren’t built yet
Established in 2004, Photoplan turns architectural drawings into photoreal 360° virtual tours. Buyers walk through off-plan and new-build homes room by room — fully branded, hosted on our own 360 Tours Studio platform, and ready to embed everywhere you market.
- 2004
- Established
- 22+ yrs
- Property marketing
- From plans
- No site visit needed
- UK-wide
- Remote CGI delivery
- Photoreal
- 360° CGI interiors
- Any device
- Desktop, mobile & VR
- Fully branded
- Your logo & colours
A CGI 360 tour turns architectural drawings into an interactive, immersive walkthrough of a property that does not exist yet. Buyers explore off-plan and new-build homes room by room — looking in any direction, getting a true sense of layout, light and finish — so developers and estate agents can market and pre-sell units long before completion.
- 2004
- Established
- Photoreal
- 360° CGI interiors
- Off-plan
- Sell before build
What you get
Everything done properly
Professional capture, expert finishing and reliable delivery — every time.
Walk through before it exists
Buyers explore off-plan homes room by room, in any direction, from any device.
Photoreal 360° renders
Every room rendered as a photoreal panorama with realistic light, materials and styling.
Hosted & fully branded
Tours are hosted on 360 Tours Studio with your logo and colours, ready to share.
Works on any device
Desktop, tablet, mobile and VR-ready — no app or download, just a link.
How it works
From booking to delivery
- 1
Brief & drawings
Share architectural plans, materials and finishes for the units you want to visualise as a tour.
- 2
3D modelling
We build an accurate 3D model of the property and its interiors from your drawings and specification.
- 3
360° CGI rendering
Every room is rendered as a photoreal 360° panorama with realistic lighting, materials and styling.
- 4
Tour build & hosting
Panoramas are linked into an interactive walkthrough and hosted on 360 Tours Studio, fully branded to you.
- 5
Share & embed
A secure link and embed code are delivered, ready for portals, your website and marketing suites.
The fundamentals
Why do CGI 360 tours matter?
CGI 360 tours matter because most buyers decide online, and off-plan property has nothing to photograph. A computer-generated 360° walkthrough lets developers and estate agents give buyers an immersive, room-by-room experience of a finished home years before completion — with the same impact as touring a real property.
Sell off-plan, sooner
Let buyers walk through a home that does not exist yet, bringing reservations and revenue forward on off-plan schemes.
Buyers see the finished home
A photoreal 360° walkthrough shows furnished, styled rooms — not bare plasterboard or a static floor plan.
Fewer fall-throughs
When buyers truly understand a unit before they reserve, they commit with confidence and pull out less often.
View from anywhere
Relocating, overseas and investor buyers can tour a unit in full from any device, at any time.
Show every unit type
Visualise different layouts, finishes and specifications without building multiple show homes.
Premium positioning
An immersive CGI tour sets the tone for a development across portals, microsites and marketing suites.
Whether you call it a CGI 360 tour, a computer-generated virtual tour, a 3D off-plan walkthrough or an immersive CGI tour, the value is the same: buyers step inside a home that is still on the drawing board and explore every corner at their own pace. It is the closest thing to visiting a property that does not exist yet.
More live tours
See CGI 360 tours in action
Every Photoplan CGI 360 tour is interactive — click and drag to look around and move room to room. Here are more examples of fully computer-generated walkthroughs.
Exterior & pool
A photoreal CGI exterior presented as an interactive 360° walkthrough. Buyers can stand poolside and take in the terrace, landscaping and setting of the finished home — all rendered from drawings, long before completion and without a physical show home.
Open full screenHow it comes together
From architectural drawings to an immersive tour
We produce CGI 360 tours entirely from your plans, elevations and specifications — no site visit and no completed building required. The result is a photoreal, interactive walkthrough buyers can explore from anywhere.
- We build an accurate 3D model from your architectural drawings
- Interiors are furnished, styled and lit for a photoreal finish
- Each room is rendered as a high-resolution 360° panorama
- Panoramas are linked into a seamless room-to-room walkthrough
- The tour is hosted and fully branded on 360 Tours Studio
- You get a secure link and embed code for portals and websites
Step inside in VR
Walk an unbuilt home in virtual reality
Because every CGI 360 tour is hosted on 360 Tours Studio, it can be experienced in full virtual reality through our Meta Quest viewer. Buyers put on a headset and walk through an off-plan home as if they were standing in it — ideal for launch events and marketing suites, fully branded to your development.
Where it is used
CGI 360 tours across every sales channel
From marketing suites to portal listings, a CGI 360 tour works wherever you need buyers to experience a home that has not been built yet.
Marketing suites
Touchscreen walkthroughs and VR experiences for on-site sales galleries.
Property portals
Immersive tour links for Rightmove, Zoopla, OnTheMarket and developer sites.
Launch campaigns
Give buyers a walkthrough at launch, before a show home is ever built.
Sales microsites
Embed the tour in a development microsite alongside CGI stills and floor plans.
Overseas buyers
Let relocating and investor buyers tour a unit in full from anywhere.
Every unit type
One tour per house type or apartment layout across a whole scheme.
Google reviews
Rated excellent by our clients
Estate agents, developers and homeowners have trusted Photoplan for over 22 years. Here is what some of them say on Google.
Excellent rating on Google Reviews
Read all reviews on Google“I have been dealing with Photoplan for 20+ years. They always provide a speedy and efficient service, with photos and floor plans that do real justice to the property we are marketing.”
“Ben took photos and a video of our penthouse and did an extremely good job. His photos are taken with great artistic skill and give an excellent impression of the space. By far the best property photographer we have come across — highly recommended.”
“Photoplan offer an amazing service that far exceeds traditional property photography. Highly recommended!”
“Absolutely brilliant service and beautiful professional pictures. Very professional and quick. I would recommend them to family and friends.”
“Ben is very experienced, diligent and knows what he is doing. I would highly recommend his services.”
“Prompt replies to enquiries, and the photos turned out really nice. Would definitely use again.”
A connected workflow
CGI today, photography tomorrow
A CGI 360 tour markets a scheme before completion — then photography, video and photographed tours take over once homes are built. One supplier across the whole development lifecycle.
Property CGI
Photoreal stills from your drawings.
3D Visualisation
Architectural visualisation for schemes.
360 Virtual Tours
Photographed tours of completed homes.
Virtual Staging
Digitally furnish completed units.
Floor Plans
Measured 2D and 3D plans.
Photography
Capture homes once they are built.
Property Video
Films for completed schemes.
ImageMotion
Turn renders into motion.
A connected workflow
Part of the ReHub platform
Photoplan media plugs straight into ReHub — a connected suite of AI apps for HDR, editing, decluttering, staging and motion. One workflow, from capture to publish.
Who we work with
CGI 360 tours for developers, agents & housebuilders
Property Developers
Pre-sell units off-plan with immersive CGI walkthroughs.
Estate Agents
Market new-build and off-plan listings with confidence.
Housebuilders
Offer a tour of every plot type before a show home exists.
Build-to-Rent
Let apartments and amenities off-plan across large schemes.
Commercial Developers
Walk tenants through office, retail and mixed-use space before fit-out.
Marketing Teams
Immersive tour content for portals, microsites and sales galleries.
Explore more
Related services
Frequently asked questions
Ready to market your next property?
Book a Photoplan specialist online in minutes, or get in touch to discuss account pricing for your agency.
Estate agents book through the app · One-off customers order in the shop · or contact us